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Contact information.

17 Balfour St., Jerusalem 92102
tel: (972)-2-6734913       fax: (972)-2-6734859
email: makor@optimization.co.il
web: www.optimization.co.il

Company Overview

Makor Issues and Rights Ltd. was established in 1964 and it was originally owned by Bank Leumi, the largest bank in Israel. Its main activity was in the field of financing. In 1971 the company's control was transferred to a group of investors and subsequently all the commercial shares were withdrawn from the TASE market. Then, Makor has switched the bulk of its activity to Real Estate Development in Jerusalem. In 1991, Makor has successfully entered into the field of High - Tech Developments and became a High-Tech Company. It developed a suite of optimization software:


Makor Company has developed a new method and system for optimizing transportation route design (patent registered). Based on this method and system Makor developed the OptiRoads software that calculates automatically the minimal cost of project in compliance with standard specifications.

Mobile Location and Traffic Jam application

Makor has developed a mobile location and traffic jam application ( US patent 6,480,783 and US patent 6,615,130 ) that will provide mobile phone users the quickest route from journey starting point to destination taking into consideration real-time traffic jam conditions including corrections on demand based on driver current situation. Additional US patent 6,577,946 has been received for a new method of obtaining and continuously updating mobile location information, the information used as an input for the traffic jam guidance application.

Traffic Signal Timings Optimization

Makor has developed a system ( US patent 6,539,300 ) for controlling and adjusting phase timings at all signalized intersections within a given geographical region with the purpose of allocating more green light time for roads with heavier traffic flows at the expense of less loaded roadways and, by doing so, to relieve the most jammed parts of the network at the expense of its less loaded parts. Makor will sell the traffic flow information to governmental agencies in order to help them to control traffic flow by optimizing traffic lights system.


Makor has developed an OptiRetailChain - a suite of retail optimization solutions, currently including an In-Store Advertising Optimization system for maximizing retail chain profitability through optimization of Point-Of-Purchase (POP) advertising and Per-Store Price Optimization software solution that enables retailers to make the most intelligent and profitable choices about pricing, markdowns/markups and their timing. An US patent 7,379,890 has been received for the Per-Store Price Optimization software solution


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